In today’s competitive job market, attracting top talent can be a challenge. To stand out from the crowd and make a lasting impression, businesses are turning to innovative strategies like corporate gifting for recruitment. Corporate gifting can be a game-changer when it comes to drawing in high-quality candidates and creating a positive hiring experience. Whether you work in a recruitment role, or simply just showing some interest, this guide will explore how to use corporate gifting effectively in your recruitment strategy to attract, engage, and hire top-tier talent.
Why Corporate Gifting Works in Recruitment
Corporate gifting taps into the psychology of positive reinforcement and human connection. When candidates feel valued and appreciated during the hiring process, it leaves a lasting impression. Thoughtful gifts can help:
- Create Memorable Experiences: Gifts go beyond words, making your company unforgettable.
- Demonstrate Company Values: Gifting can reflect your brand culture and values.
- Strengthen Emotional Connections: People tend to form positive associations with brands that make them feel special.
By leveraging corporate gifting for recruitment, you not only enhance your employer brand but also build trust and rapport with potential hires.
First Impressions Matter: Using Gifting to Make an Impact
First impressions can be lasting, especially during the recruitment process. A well-timed, thoughtful corporate gift can create a powerful positive association with your company from the very first interaction. Consider sending a thoughtful experience gift, such as a gift card for a luxury meal or a unique day out, to candidates after an initial interview. This small gesture can make your company stand out and show that you value people, not just skills.
At Virgin Incentives, our Leisure Choice Gift Card has been really popular for this type of thing as you can load a small value onto the gift card but the recipient still has hundreds of options to choose from, e.g. a morning coffee from Starbucks. Offering flexibility is key, especially when 46% of employees have labelled their employers as bad gifters due to not receiving what they’d like or not getting any gifts at all!
How to Use Corporate Gifting for Recruitment: A Step-By-Step Guide
Here are some practical ways to incorporate corporate gifting for recruitment into your talent acquisition strategy:
Stand Out with Unique Gifts to Win Over Talent
Attracting top talent often requires going the extra mile. Offering standout gifts that showcase your brand’s creativity and generosity can make a difference. Experience days like hot air balloon rides or stadium tours, along with branded, high-quality products tailored to the candidate’s interests, can leave a lasting impact. Gift cards that allow the candidate to choose their own experience also provide flexibility while making your company memorable.
Boost Candidate Engagement Throughout the Hiring Process
Maintaining candidate interest during a lengthy recruitment process can be challenging. Sending small, thoughtful gifts after the first interview, sharing an experience gift as a thank you for completing skill assessments, or offering a branded welcome kit for those moving into the final hiring stages can keep candidates engaged. This proactive approach prevents drop-offs and keeps the hiring journey positive.
Celebrate New Hires with a Memorable Welcome Gift
The onboarding process is just as important as the hiring stage. Celebrating a new hire’s first day with a special welcome gift can reinforce your positive company culture. Memorable experience gifts, luxury gift baskets, or wellness products can help new hires feel valued. Consider a group day out for the whole team to foster bonding with new hires and create an inclusive atmosphere.
Incorporate a Recruitment Gift Guide for Managers
To ensure consistency and professionalism, provide hiring managers with a curated list of recommended gifts tailored for different stages of recruitment. For initial interviews, small branded items like notebooks or reusable coffee cups work well. At the offer stage, flexible gift cards or celebratory meal vouchers can make an impact, while thoughtful experience days or team-building activities are perfect for welcoming new hires.
The Long-Term Impact of Corporate Gifting for Recruitment
Using corporate gifting for recruitment doesn’t just create a positive first impression—it also helps build long-term relationships. Candidates who feel valued are more likely to become engaged employees and advocates for your brand. A well-thought-out gifting strategy can:
- Increase offer acceptance rates.
- Reduce candidate drop-off during the hiring process.
- Strengthen your employer brand.
Conclusion: Make Corporate Gifting Part of Your Recruitment Strategy
Incorporating corporate gifting for recruitment into your hiring process can set your company apart in a crowded talent market. From standout gifts to personalised welcome packages, thoughtful gifting can create memorable experiences for candidates and strengthen your employer brand.
Ready to enhance your recruitment strategy? Explore Virgin Incentives’ range of experience gifts and gift cards, perfect for making your hiring process unforgettable. Get in touch with us below to find out more: