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As part of our new spotlight series, we’re going to introduce a few of our amazing suppliers that help us offer memorable incentives and incredible corporate rewards. Here we’re spotlighting B-Bakery. A bakery that replicates the exquisite tastes and essence of France and fuses it with a traditional British afternoon tea in a very unconventional way!

An extraordinary experience

Designed to stand out from the crowd, B-Bakery offers afternoon tea experiences with an extraordinary twist–you dine on board a Routemaster Bus. Routemasters ran the streets of London during the 50s and 60s, and they became an iconic British symbol. Although the Transport for London has since retired our classic buses, B-Bakery is one of the few organisations allowed to run them, making their afternoon tea experiences extraordinary.

B-Bakery offers companies the chance to gift their cake-loving employees a truly delightful experience. Your colleagues or customers will enjoy a fun day in London, where they’ll tuck into a selection of delicious tea treats whilst sightseeing the city’s famous landmarks, from Big Ben to Hyde Park, and many more. It’s a great way to reward people for their hard work and recognise their achievements.

Something for everyone

Designed by the care of patisserie experts, the B-Bakery menu offers sandwiches with a fine selection of fillings such as cucumber and mint, ham and cheese, mustard mayonnaise, and more. Those with a sweet tooth will have an assortment of homemade cakes and fresh pastries to tuck into, including lemon meringue tart, raspberry jam choux, and chocolate mini cupcakes.

To quench the thirst, there is a vast array of teas and coffees on offer! If guests have any dietary requirements or preferences, B-Bakery also accommodates alternate menus, including vegan, vegetarian, gluten-free, and halal–so there truly is something guaranteed for everyone.

Amazing service

In response to COVID-19, all buses have been revamped to accommodate any safety concerns. All tables have been fitted with drink holders to ensure there are no spillages from the ride, and ready-made food is covered with perspex screens to avoid cross-contamination. Drinks are served in a brand-new reusable mug that guests can take home as a keepsake of the day!

With disinfecting after every departure and sanitation stations fitted on buses, cake connoisseurs can enjoy the ride knowing their safety is in expert hands.

Popular B-Bakery experiences

B-Bakery Vintage Afternoon Tea Bus Tour for Two

Grab your seat on the iconic red bus and make your way around London whilst tucking into delicious teatime treats and sipping a hot cuppa. Enjoy this unforgettable and fun day out in London!
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B Bakery Vintage Bus Tour with Gin Afternoon Tea for Two

For gin lovers, this experience is perfect for you! Step on board and enjoy your classic afternoon tea complete with gin-infused cakes. You’ll also be served three premium gin cocktails from the Slingsby collection. Relax and have fun with this boozy afternoon tea!
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Peppa Pig Afternoon Tea Bus Tour for Two Adults and Two Children

Hop on board the B-Bakery bus and enjoy a Peppa Pig themed afternoon tea with your little ones! Follow along on tablet devices as Peppa Pig guides you through the city’s most famous landmarks! Complete with singalong songs and fun activities, this fun experience will keep the little ones entertained along the journey!
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Afternoon Tea for Two at Brigit’s Bakery Covent Garden

If bus tours are not your cup of tea, don’t worry, we’ve got you! Take a break from the bustle of London, and relax at B-Bakery’s French Salon de Thé in Covent Garden. Sample delicious baked goods, from scones to seasonal cakes and fruit tarts. Whatever the occasion, this experience is a perfect sit-down treat.
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Picnic Box Afternoon Tea for Two from Brigit’s Bakery Covent Garden

Enjoy all the charm of picnicking with this exclusive B-Bakery afternoon tea picnic box! You’ll receive a jam-packed picnic package with delicious cakes, scones, sandwiches, and a drink of your choice. Collect the package from the Covent Garden bakery and enjoy a quintessentially British afternoon tea on the go!
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As part of our seasonal client gifting campaign, we ordered a variety of experiences, and received such good feedback on the experiences chosen! There is such a great selection, a choice for every person and hobby out there! The corporate’s support team is faultless, and I have to give a special shout out to Amy for all her help!

CV Library, Megan Baker, Marketing Executive

This was my first time dealing with Virgin Incentives, but it certainly won’t be the last, excellent customer service from a professional company – Highly recommend.


We have worked with Virgin Incentives for many years, and they have always provided an exceptional, good quality service.

Going 2 Market

We approached Virgin Incentives with the tightest of deadlines to organise dinner for 15,000 colleagues! Not only did they rise to the challenge, but pulled out all the stops to support our team with marketing and fulfilment support. I don’t think there’s another company in the UK that could have provided this service and they were great to work with too.


ZEAL and Virgin Incentives worked on a partnership together over the past year to create an amazing on pack promotion. It has been a pleasure to work with the whole Virgin Experience Days team, from initial stages of the campaign all of the way through to final execution.
With the launch of the campaign in the midst of a global pandemic, Virgin Experience Days were accommodating in their offering, and always on hand to answer any questions / queries we had. We would definitely recommend them as a partner.


I just wanted to say a massive thank you for arranging the Orlo Virgin Experience Days Gift Cards. They were received and distributed; everyone is overwhelmed! Not sure the sky diving is for me, but hopefully people will put it to good use and create some awesome memories.


The Virgin Experience Days range added a lot of fizz and excitement to the purchase of new kitchen appliances. Our customers really bought into it.

Trade Marketing Manager – Bosch Home Applicances

Dealing with Virgin Incentives was very easy, both by phone or email, we could instantly book Virgin Gift Cards or Experiences for our clients, which gave them great flexibility and choice.

Helen Wilson, Office Manager – Flight Centre

I have really enjoyed working with our team at Virgin Incentives, it has all been so easy. They are very responsive and professional and really care that the employee’s experience is memorable for all the right reasons.

Sue Mills, HR Project Consultant – Ageas

So what are you waiting for?
Let’s get talking!