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As part of our new spotlight series, we’re going to introduce a few of our amazing suppliers that help us offer memorable incentives and incredible corporate rewards. Here we’re spotlighting B-Bakery. A bakery that replicates the exquisite tastes and essence of France and fuses it with a traditional British afternoon tea in a very unconventional way!

An extraordinary experience

Designed to stand out from the crowd, B-Bakery offers afternoon tea experiences with an extraordinary twist–you dine on board a Routemaster Bus. Routemasters ran the streets of London during the 50s and 60s, and they became an iconic British symbol. Although the Transport for London has since retired our classic buses, B-Bakery is one of the few organisations allowed to run them, making their afternoon tea experiences extraordinary.

B-Bakery offers companies the chance to gift their cake-loving employees a truly delightful experience. Your colleagues or customers will enjoy a fun day in London, where they’ll tuck into a selection of delicious tea treats whilst sightseeing the city’s famous landmarks, from Big Ben to Hyde Park, and many more. It’s a great way to reward people for their hard work and recognise their achievements.

Something for everyone

Designed by the care of patisserie experts, the B-Bakery menu offers sandwiches with a fine selection of fillings such as cucumber and mint, ham and cheese, mustard mayonnaise, and more. Those with a sweet tooth will have an assortment of homemade cakes and fresh pastries to tuck into, including lemon meringue tart, raspberry jam choux, and chocolate mini cupcakes.

To quench the thirst, there is a vast array of teas and coffees on offer! If guests have any dietary requirements or preferences, B-Bakery also accommodates alternate menus, including vegan, vegetarian, gluten-free, and halal–so there truly is something guaranteed for everyone.

Amazing service

In response to COVID-19, all buses have been revamped to accommodate any safety concerns. All tables have been fitted with drink holders to ensure there are no spillages from the ride, and ready-made food is covered with perspex screens to avoid cross-contamination. Drinks are served in a brand-new reusable mug that guests can take home as a keepsake of the day!

With disinfecting after every departure and sanitation stations fitted on buses, cake connoisseurs can enjoy the ride knowing their safety is in expert hands.

Popular B-Bakery experiences

B-Bakery Vintage Afternoon Tea Bus Tour for Two

Grab your seat on the iconic red bus and make your way around London whilst tucking into delicious teatime treats and sipping a hot cuppa. Enjoy this unforgettable and fun day out in London!
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B Bakery Vintage Bus Tour with Gin Afternoon Tea for Two

For gin lovers, this experience is perfect for you! Step on board and enjoy your classic afternoon tea complete with gin-infused cakes. You’ll also be served three premium gin cocktails from the Slingsby collection. Relax and have fun with this boozy afternoon tea!
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Peppa Pig Afternoon Tea Bus Tour for Two Adults and Two Children

Hop on board the B-Bakery bus and enjoy a Peppa Pig themed afternoon tea with your little ones! Follow along on tablet devices as Peppa Pig guides you through the city’s most famous landmarks! Complete with singalong songs and fun activities, this fun experience will keep the little ones entertained along the journey!
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Afternoon Tea for Two at Brigit’s Bakery Covent Garden

If bus tours are not your cup of tea, don’t worry, we’ve got you! Take a break from the bustle of London, and relax at B-Bakery’s French Salon de Thé in Covent Garden. Sample delicious baked goods, from scones to seasonal cakes and fruit tarts. Whatever the occasion, this experience is a perfect sit-down treat.
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Picnic Box Afternoon Tea for Two from Brigit’s Bakery Covent Garden

Enjoy all the charm of picnicking with this exclusive B-Bakery afternoon tea picnic box! You’ll receive a jam-packed picnic package with delicious cakes, scones, sandwiches, and a drink of your choice. Collect the package from the Covent Garden bakery and enjoy a quintessentially British afternoon tea on the go!
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During 2022 end of year festive season we had the challenge to award some members of our team with Holiday Gift Cards. Thankfully, we found Virgin Incentives and we couldn’t be lucky enough. The customer service is really efficient and helpful, they provided the gift cards within the timeline we needed and because of them we could also give a great experience to our winners. We will definitely be using Virgin Incentives again and I do recommend it to any company interested in raising their customer experience bar.


Over our 7 years of trading , our emphasis has always been to ensure that our customers not only get the quality and prompt service they expect but also receive value for the monetary engagement they entrust us with . This is by no means a simple responsibility to juggle and requires full dedication in choosing the right Partners. Virgin Incentives have proven to not only fulfill and satisfy our every need, demand and at times challenges we throw at them, but have time and time again risen above and beyond our expectations and delight in delivering first class experiences for all of our customers and at times staff. Their customer service is unparalleled , and their administrative staff and team leaders leave no stones unturned in making sure they prioritise our every whim making this a unique and valued relationship. Our clients are happy, we are happy and long may we have the distinguished privilege to rub shoulders with in my opinion the industries finest operator in their sector and Industry.

Globexpert Fundraising

We’re extremely delighted to announce that we recently concluded our collaboration with Virgin Incentives. It was a fun-filled, engaging experience. The most exciting aspect of this association was Virgin’s incredible service delivery. The Virgin Incentives team over-delivered on their ‘peace of mind for your team and clients’ promise. This speaks volumes about their work ethic and generosity. That said, we recommend Virgin Incentives as a trustworthy rewards partner to organizations of all sizes.

The Silicon Review

We order hundreds of Virgin Experience gift vouchers on a monthly basis for our employee loyalty scheme. There is a variety of experiences available which means there is something for everyone. The process of ordering the vouchers is seamless and efficient. The Virgin Incentives team are always on hand to support and have been great to work with.


As a known branded company, it always helps our profile working with quality companies such as Virgin Incentives. Virgin incentives are very professional, precise and a pleasure to work with. We look forward to a long working relationship. In today’s climate long-term, well-established companies help smaller companies like ourselves grow, and in return we help build up their client base.

UK Data House

Virgin Incentives is a great brand from a consumer and employer perspective, so we are proud to have them in our membership. The team are great communicators, committed to our cause and meet our ambitious deadlines! One of our favourite members!

I’d recommend Virgin Incentives as a rewards partner to other organisations as they have an array of offerings that are easily accessible and unique. People are always looking for ways to experience life and there is nothing better than giving a gift that has real meaning to that individual person to which they emotionally respond. An experience fits this bill.

The Gift Club

From when I first joined the company over 10 years ago, to when I started managing the Virgin account, I have not had anything but a great experience. More recently, through arguably the most difficult time of living and working, Virgin made it a seamless transition to having more “at home” experiences added in and available for our customers, which was a massive help with the pandemic in full effect. After this, our customers wanted to get back out and enjoy doing things again, and Virgin were – and still are – a huge part of this. We have always felt that an anniversary at work should be remembered by an experience, rather than an object to sit in a cupboard. These experiences are what we put forward to every client, and always what we offer for promotions and when clients want a one-off award. The level of experiences available is fantastic and a reason why our business with Virgin is in it’s best ever, and it only likely to grow.

OC Tanner

The Virgin Incentives team are really friendly – a pleasure to work with. The breadth of experiences available means there’s something for all kinds of people – and there’s definitely appetite for getting out of the office for team experiences this year.

PHA Group

‘We purchase Virgin Experience vouchers Ad Hoc for our employees so there might be a period when we order a lot and then nothing or just 1 or 2 for a few months, it never matters though, our BDE always responds quickly and organises the vouchers for us with a payment link. The vouchers are usually sent out the same day too which is great for us. Thanks to the excellent service, we will continue purchasing these vouchers for our employees. The huge offering of different experiences is obviously a massive bonus as well, something for everyone!’

Highfield Professional Solutions

Throughout the year we like to run various competitions and incentives to engage and excite our teams. Prizes need to be compelling and easy to award. We know our teams love to do things together, so gifting them a Virgin Gift Card gives them the flexibility to choose what they do. We have restaurants nationwide, so geographical flexibility is essential. The purchasing process is quick and easy and there’s always someone on hand to help with our specific needs.

Pizza Express

We work with Virgin Incentives for customer gifting and purchase both collection vouchers, gift cards and selected experiences. Virgin Incentives are a good fit for our market, they’re broad, UK wide choice and cover a wide demographic for different occasions. The success has been very promising so far, we expect sales to grow as we continue to.


We set out to find a gift for one of our long standing members of staff. We decided to partner with Virgin Incentives as they give the recipient the flexibility to choose their own experience whether it be a spa weekend or whatever they might want to book, so we purchased a Virgin Experience Days Gift Card for our team member and the gift went down extremely well.

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