In today’s rapidly changing business landscape, it’s more important than ever for companies to think outside the box when it comes to customer acquisition. Relying on traditional methods may not be enough to stay ahead of the competition. To truly stand out and capture the attention of potential customers, companies should be willing to try new and innovative approaches. This could mean experimenting with unique ways to improve customer acquisition such as offering exciting experiences and activities as customer incentives.
By being bold and trying something different, companies can tap into new markets and build a loyal customer base that will propel their business forward.
Acquiring Customers with Experiences
In today’s world, consumers are looking for more than just a product or service to purchase, what incentives or extra’s can they get out of it? They want experiences that are memorable, exciting, and unique. That’s why incorporating experiences and activities into your marketing campaigns and customer acquisition methods is essential. Whether it’s used for an on-pack promo, prize or giveaway, social media contest or a customer gift, experiences create a lasting impression on your customers. They allow them to engage with your brand in a way that goes beyond traditional marketing methods. By offering experiences, days out and activities, you are creating a sense of excitement around your brand, fostering brand loyalty, and increasing customer engagement. So don’t just sell a product or service, offer an experience that your customers won’t forget.
We’ve worked alongside a range of different brands both in the UK and the US who have used our exciting experiences as part of their marketing strategy. There is no doubting the appeal of the well known Virgin brand, and customers adore our eye-catching selection of ever-popular family days out, spa packages, and supercar experiences. With our collection of customer acquisition and retention solutions, you can draw new clients in and keep them coming back for more while giving your upcoming customer- marketing campaign a touch of Virgin magic. Here are some examples:
Prizes & Giveaways
Customers will be much more encouraged to consider your brand and services if you offer innovative and fun competitions & awards. Your free incentive giveaway news will attract many new viewers and followers thanks to the added benefit of social media. The example above is from the US for TA’s 50 year anniversary giveaway which involved participants entering the competition on their social pages and 50 lucky winners would receive a $500 Virgin Experience Gifts eGift Card. We have also recently partnered with a large sports betting company in the US to provide our exciting Virgin Experience gifts as prizes for winning online sports betting contents. We were able to send the digital experience voucher directly to each winner for them to book onto their experience when they are ready.
On-pack Promos
On-pack promotions are a fantastic opportunity to get that Virgin splash on your merchandise and boost sales with some unique prizes. Sales will increase as more people buy your product in an effort to win prizes, and we can track which products have been bought or redeemed the most so that you can adjust for upcoming promotions (such as only promoting certain product lines, or offering different prizes on different products). We can help with fulfilment as well, saving you time and effort because any experiences bought using a discount code from your products will be sent right away to the redeemer without your involvement.
With companies like Nestle and Buxton in the UK, we have executed on-pack promotion campaigns that offered their customers the chance to win an experience. With Nestle, every consumer also received a 20% discount code to use on the Virgin Experiences website, which was printed on their wrapper.
Partner Promotions
As the corporate wing of Virgin Experience Days and Virgin Experience Gifts, we know how to help businesses like yours create bespoke and impactful on-pack promos, partner promotions and marketing campaigns. We’ve worked on amazing partner campaigns with Virgin Money in the UK, where our gift card was used as a promotional incentive. The offer was to entice customers to apply online for a Virgin Money M Plus or Club M Account and in return they would receive a £150 Virgin Experience Days gift card. These are the types of campaigns we can help with, where our products can be the ideal solution to acquire new customers.
Send Digital Gift Cards & Experience Vouchers
We’re always looking to help with ways to improve customer acquisition for businesses, therefore all of our gift cards and experience vouchers in the UK and the US can be sent digitally as e-gift cards and e-vouchers. Our products can be sent to you and your company or directly to your recipient’s email inbox in an instant so you don’t have to worry about delivery headaches. With just a few clicks, customers can receive their rewards instantly via email.
Digital gift cards and e-vouchers transcend geographical boundaries, allowing you to reach customers far and wide. Whether your target audience is across the street or across the other side of the country, our digital solutions ensure accessibility for all. Plus, with the rise of mobile commerce, customers can conveniently redeem their rewards anytime, anywhere, further enhancing their experience.
To summarise, being able to offer a unique and memorable experience can create a positive impression of your brand in the customer’s mind and will help to establish that emotional connection. This is a powerful way to attract new customers and retain existing ones. If you’d like to explore some of our unique ways to improve customer acquisition then simply get in touch with us below to see how we can help:
