Virgin Experience Days, the UK’s leading provider of experience gifts, has announced the appointment of Gillian Geraghty as Chief Commercial Officer, overseeing the commercial strategy and operations for the brand’s UK and US businesses. As the corporate arm of Virgin Experience Days, we can’t wait to work with Gillian and benefit from her expertise.
Gillian has a strong track record of leading digital, E-Commerce and omnichannel transformation across complex, multi-market operations. Her most recent role was at global brand PPG, where she led the digital and omnichannel strategy across EMEA to enable commercial growth through B2B and B2C customer journeys.
Prior to joining PPG, Gillian was E-Commerce & Omnichannel Director at Currys, where she led the omnichannel strategy across the UK and Ireland and played a key role in the company’s digital transformation. Earlier in her career, she spent over 20 years at ASDA in a range of senior leadership roles, building deep expertise across retail, digital commerce, and customer experience. At Virgin Experience Days, Gillian will take on the Chief Commercial Officer role and lead E-Commerce, partnership sourcing, B2B and retail globally, bringing her wealth of experience to build on the company’s success.
Danni Rush, CEO of Virgin Experience Days, Virgin Gifts and Virgin Incentives – the brand’s B2B corporate rewards arm – commented: “We’re really excited to welcome Gillian on board to complete our Executive team. Her deep experience leading digital and omnichannel transformation across complex, multi-market businesses is second to none.
Gillian’s collaborative leadership style, strategic mindset, and proven ability to build and scale high-performing teams aligns perfectly with our values and culture. Her passion for customer experience will be invaluable as we continue to help people deepen connections through experience gifting.”
Speaking about her appointment, Gillian Geraghty said: “I’m thrilled to join a brand that’s paving the way for unconventional gifting, and shaking up what it means to give and receive something truly different. Virgin Experience Days is all about bringing people together; it’s a privilege to help lead the next chapter alongside an ambitious, values-driven team.”
About Virgin Experience Days
Virgin Experience Days is one of the world’s leading experience gift brands, making it easy to give the unexpected and deepen connections through anti-ordinary gifting. Operating in the US as Virgin Gifts, and as Virgin Incentives as the B2B side, the brand is part of the Virgin family, operating alongside iconic brands such as Virgin Atlantic, Virgin Hotels, and Virgin Voyages to deliver extraordinary experiences everywhere.
The company is majority owned by private equity house Equistone with a minority holding by Inflexion and itis chaired by Richard Segal.
